I already was into the topic since I had two similar units called 'strategic communication on the internet' and 'online PR' in Germany. But given that online communications especially on the Web 2.0 is one of my favorite fields of interests, the unit really helped me to dip in further and gain a practical as well as an international overview.
Firstly, I really appreciate the practical approach of the unit as studying in Germany always is very theoretical. That's why I was familiar with terms such as Usability or Adwords before, but I haven't had the possibility to have a shot at it. Hence, I also decided to take the Usability In-Practice-Project.
Secondly, I already have known a lot of very good and efficient interactive campaigns. But my knowledge has been limited to German campaigns so far. The unit gave me the opportunity to get to know many international, especially British examples and in that way it really enlightened me.
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